Headquartered in New York City, GfK Custom Research North America is part of the GfK Group.
GfK is one of the world’s leading market research companies, with more than 11,000 experts dedicated towards understanding the drivers of human behavior specifically as it relates to the way people live, think and shop all around the world. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers.
GfK is a full-service market research institute, which regards itself as a supplier of knowledge. GfK is a company rich in tradition, which places value on continuity, long-term client relationships and the delivery of stellar thought leadership. This is also the reason why GfK cultivates its roots, academic research. A focus is placed on innovation and the use of the most proven technologies which is critical and a central component of GfK’s corporate culture.